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Experience Impressions in Lucca
01/07/2010
On May 20th 2010, SCA Containerboard hosted a customer event launching the paper mill’s newest products as well as the renewed Lucca mill. The event was set in the picturesque city of Lucca, at Villa Rossi. We welcomed over 160 participants, including Customers from South Europe market areas, local authorities and SCA management. The day was made up of a series of inspiring presentations and fruitful moments of dialogue, followed by a visit to the mill and finally a dinner at the villa.
“Our mill is one of the leading paper production facilities in Europe with state-of-the-art machinery, production lines and software that guarantee excellence in production.” states Stefano Rossi, Marketing & Sales Director of SCA Containerboard. “During this event we presented to our Customers SCA Containerboard’s newest products, amongst other SCA White Top Testliner and SCA Medium HP, produced on-site in Lucca. Two interactive modules on Communication and Product & Service gave the opportunity to discover how strong we value the partnership with all our Customers”. An exclusive tour of the renewed Lucca operation, now fully equipped with improved technical facilities and a modernized building structure, was given to the visitors along with a behind-the-scenes look at our production process.
The theme of the day was “White has never been so colourful” –the slogan to promote the SCA Presentation Liners portfolio- and we involved the Kindergarten School of Marlia to realise artwork on our SCA White Top Testliner paper on the theme “Un mondo di colori”. On the day of the event, we displayed the beautiful artwork in an exhibition at the Villa Rossi.
Click HERE to see our dedicated section to the Event (Available in English and Italian) or click on the images below to see our Photos of the Event, Childrens Gallery and TV coverage.
More video coverage will be shown at a later date, so keep watching our NEWS section of the site for updates.
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